So You Want to Start a Book Blog

So you want to start a book blog, or vlog, or podcast, or bookstagram, or literally anything online having to do with an awesome book you’re reading. Great! Good luck!

I love finding new book blogs to follow, so whether you’re just reviewing or having discussions, feel free to leave the URL in the comments.

There are lots of things to consider when you start a book blog:

Do you have the time to blog?

No. Really. Blogging takes a lot of time. Between drafting content and actively promoting your posts you can easily get sucked in and lose a lot of time. Think about blogs and website that you like to check out: do they post once a month or multiple times a day? Chances are they post multiple times a day because they have many people working on that one site.

And they always have pictures or videos.

Are you prepared to get your hands dirty with code when you have to?

You are one person. You will need a schedule to keep a regular amount of content flowing. I highly recommend the following time frames for different media:

  • Blogs & Vlogs: no less than once a week
  • Instagram (bookstagram): reviews at least once a week, pictures at least once a day.
  • Podcasts: As little as monthly, but should probably be accompanied by a weekly blog to keep your fans interested in your project

Do you have the time to read?

I read mostly middle grade and young adult books, many of which are very quick reads but I have often come across books which take a few days to a week to finish. If you aren’t going to be able to keep up with the reading I would think of a significant amount of filler posts. BookTags and image-heavy posts are always a good idea to have on hand in case of a long period of downtime when you’re reading or just living your life.

Do you have access to newly published material?

Yes. New. Recent. It’s great that you have a whole shelf of classics but new books come out everyday. You can always contact the publisher or use services such as NetGalley and Edelweiss to request an advanced copy. Don’t forget to support your local library system and use tools like Hoopla and Libby to check out some recent releases.

Keep in mind that when you request ARCs (Advanced Reader/Review Copy) that the more followers you have the more likely you are to get an advanced copy. The same goes for timely material.

So if you are reviewing books years after they came out, you’re not exactly timely.

Are you a picky reader? Should you be a niche/genre blogger?

I. Hate. Contemporary. There I said it.

But knowing that I am not a fan of the contemporary genre, I specifically do not request or accept requests for it. I won’t enjoy it and I could better spend my time with a book I do like, and not add a bad review to an otherwise good book.

If you have a fantasy addiction-stick to it. Niche blogging is great. If all you blog about is fantasy YA, it gives your reviews a sense of authority.

The same goes for the other side of the spectrum. Do you like to read… anything in which the print is legible? Blog your heart out.

It’s about what you are going to be comfortable with.

Are you socially savvy or a newbie?

Twitter, Facebook, Instagram, Snapchat, Tumblr, etc. If you’re on everything… great! If not… also great! But promote your new blog on something that isย not your blog. Imagine only telling your mother about your new book and then getting mad that your friends haven’t read it.

Get on and get used to using social platforms and learn about scheduling links for your posts. It will make your life that much easier.

If you’re prepared, then so am I. Over the next few weeks I’m sharing tips and tricks for all book bloggers to fill my schedule up until December. If any lesson sparks a question, feel free to leave it in the comments. And if I haven’t covered something that you’re curious about, feel free to ask about that too.

By J. M. Tuckerman

J.M.Tuckerman is a neurodivergent writer with a big education. She holds an MFA in Writing for Children and Young Adults, an MA in Writing, and a BA in Writing Arts (specializing in Creative Writing, New Media Writing, and Publication; concentrating in New Media Production), which she somehow managed to earn despite her three very loud and large dogs. Jessica was lucky enough to intern at Quirk Books and Picador, USA while earning her masterโ€™s degrees. Her service dog, Ringo, is very proud of all that she has accomplished and hopes to be on a back cover of a published book with her very soon. An avid reader, writer, and lover of young adult and middle-grade literature, Jessicaโ€™s bookshelf is overflowing with hardbacks, paperbacks, and a million half-filled notebooks. She is a proud fur-mommy to two lab/st-bernard littermates, a retriever-mix service dog, and one orange little hobgoblin cat, all of whom have made very audible appearances on the Booked All Night podcast.


  1. What a great post! These are all things I wish I had known when I started my blog! I did not realize how time consuming it would be, but it is so worth it!

    I am also not the best at social media and I know that it is something I really need to work on.

    Thanks for sharing!!

    Liked by 1 person

  2. Amazing post! I’m new to blogging and found this really informative. Would love for you to check out my book blog and if you’ve got the time I’d greatly appreciate if you could leave a comment on what I can improve on :)!

    Liked by 1 person

  3. I am not a fan of Contemporary either. I find that all the new hit literary fiction books donโ€™t resonate well with me. Give me a great new Stephen King or dark family comedy and I am a happy blogger. If you ever care to visit my corner of the blogging world check me out. I welcome any feedback on my site content and/or design. Iโ€™m only 1 year into blogging and am always open to advice from seasoned bloggers such as yourself.

    Liked by 1 person

  4. These are such valuable tips – thanks so much for sharing! When I first started blogging I was so clueless and somehow thought I could just write a review of a book I read, post it and that was that. I didn’t think about the presentation, social media or even the sorts of books I was reading. It took me a while to realize that communicating with other bloggers and putting yourself out there was a big part of blogging too. ๐Ÿ™‚

    Liked by 1 person

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